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Mobile Local Search is 28% of all digital searches with a surge in growth expected world-wide in 2010. The Cellular Telecommunications Industry Association (CTIA) announced there are 270M wireless subscribers in the United States with almost 100% penetration. Asia-Pac economies are estimated to reach US $32.9B in mobile data services by 2012.
This report on the Mobile Local Search (MLS) ecosystem is based upon two-decades of intensive engagement in the telecommunications industry and presents a first-mile through last-mile review of top vendors providing products and services. Additionally, this report shares insights from visionaries at Nuance®, NAVTEQ®, Acrossair, Qualcomm®, Quattro Wireless, and other leaders in the MLS ecosystem. The insights illuminated are complimented by industry data and performance metrics.
MLS products are evolving with greater technological enhancements. More now than ever, the phrase - Think Global, Market Local - is on target. Component manufactures for software and hardware businesses are investing in research & development and deployment. Advertisers are eager to connect directly with the buying power. Venture capitalists are exploring new entrants into the MLS ecosystem for sizeable 2010 investments.
With research beginning in 2007, this publication addresses the following topics (and more):
· Geo Positioning Systems
· Relative Positioning Sensors
· WiMax
· Bluetooth
· Enhanced Traffic Technology
· Wireless Carriers and Mobile Operators
· Augmented Reality
· Motion Capture
· Voice-enabled Search
· Mobile Local Search Applications
· Application Skins
· Semantic Advertising and Search
· Advertising Platforms, Networks, and Exchanges
· Location Based Mobile Marketing
Questions Answered:
· How are thought-leaders in MLS approaching business going into the next decade?
· Which companies are Tier 1 vendors for developing partnerships, supply chains, and distribution channels?
· What is augmented reality and motion capture? What is inside a wireless device that enables GPS applications? Why is voice-enabled search critical? What are the benefits of application skins?
· Where are LBS technologies headed and what is the outlook on global financial investment?
Target Audience
This report is for anyone considering launching a mobile local search business, solutions involving location-based technology and services, and businesses providing components to MLS solutions. New entrants into the MLS ecosystem are provided with a view of surrounding potential partners at any given entry-point.
Companies in Report:
Acrossair
Acuity
Acxiom
Alcatel
Apple
ARM
AT&T
AT&T Interactive
China Telecom
Cimarron Group / Traffic
City Search
DexKnows
Google
Layar
Microsoft
Microvision. 44
Mobilizy
mOcean
Morgan Stanley
Motorola
Navizon
NAVTEQ
Network In Motion
Nokia
NTT DoCoMo
Nuance
Peer39
Quattro Wireless
Qualcomm
Research In Motion
Riverstone Residential
Samsung
SiRF
Skyhook
SPB Mobile
Spherexx
Super Pages
Ubiquitous Entertainment 44
Urban Spoon
Tell-Me
V-Enable
Verizon
Visa
Winston & Strawn
Yahoo!
Yell
Yelp
YPmobile
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